Creating content material, whether or not it’s a well-researched weblog publish, a data-packed white paper or a YouTube video, takes a number of laborious work, effort and time, so it doesn’t make sense to easily publish it after which by no means consider it once more, particularly when there are such a lot of methods you may repurpose your older content material to provide ti a brand new lease of life, and extra importantly, allow it to make much more cash for you!
That being the case, listed below are some actually efficient methods you may (most likely) repurpose your content material proper now, and make some more money within the course of!
- The Magic of Multimedia
Acquired a weblog publish that carried out like a rockstar? It’s time for its world tour. Convert that textual content into totally different codecs to succeed in extra eyeballs. Right here’s how:
- Podcasts: That deep dive into “10 Methods to Enhance Your Dwelling Workplace” can simply turn out to be a podcast episode. Talk about every level, possibly usher in an professional or two, and voila, you’ve obtained ear sweet on your viewers.
- Movies: Use audio to video instruments to show your how-to guides into partaking tutorials. Platforms like Lumen5 or Animoto can assist animate your content material with minimal fuss. As a result of typically, individuals must see it to imagine it.
- Infographics: Rework data-driven content material or step-by-step guides into infographics utilizing instruments like Canva or Piktochart. They’re shareable, they’re snazzy, and so they make info digestible at a look.
- Replace and Upcycle
Applied sciences change, tendencies evolve, and what was sizzling final yr may not even be one thing price mentioning immediately, so it’s by no means a nasty concept to tame a while to spruce up your current content material, particularly if it’s a bit outdated. All it’s worthwhile to do is replace the stats, and tweak the content material sufficient that it turns into related once more and you may re-release it and hopefully get some extra curiosity. That is additionally an effective way to enhance your search engine marketing, whereas attracting new readers and reigniting ardour in older ones alike.
- Bundle It Up
Gather collectively a bunch of issues you’ve got written or created into the previous, and bundle them collectively in an e-book, information or on-line video collection or course, for instance, and it’ll immediately make your work extra worthwhile. For instance, for those who’ve written a collection of posts on private finance, compile them into “The Final Private Finance Handbook.” Let individuals obtain it at no cost in the event that they be a part of your mailing checklist, and fill it with hyperlinks to your services and products, and it’ll repay!
- Create an On-line Course
In case your content material has academic worth, why not flip it into a web based course? Platforms like Teachable or Udemy make it simple to assemble programs the place your outdated content material can function course materials. This not solely breathes new life into your posts however may flip a reasonably revenue in case your viewers is eager to be taught.
- Social Snippets
Extract juicy tidbits out of your content material and use them as social media posts. A compelling quote, a placing statistic, or perhaps a sturdy opinion may be become a tweet or an Instagram publish. Pair these snippets with interesting visuals, and you’ve got contemporary content material that drives site visitors again to your authentic posts.
- Electronic mail Sequence
Take a collection of associated posts and switch them into an electronic mail marketing campaign or a e-newsletter collection. That is good for nurturing leads or offering added worth to your electronic mail subscribers. Every electronic mail can deal with one side of the bigger subject, conserving subscribers engaged and anticipating the subsequent installment.
- Spin-offs and Sequels
If a specific publish was successful, take into account creating spin-off content material that delves deeper into the topic. As an illustration, if a publish titled “Learn how to Begin a Facet Hustle” garnered a number of consideration, observe up with “10 Errors to Keep away from in Your Facet Hustle” or “Learn how to Scale Your Facet Hustle Right into a Full-Time Enterprise.” Every publish not solely expands on the unique but additionally targets a probably totally different phase of your viewers.
- Host a Webinar
Use your complete information or a collection of posts as the inspiration for a webinar. Webinars is usually a incredible technique to interact immediately along with your viewers, construct authority, and even promote services or products associated to the content material subject.
- Quizzes and Polls
Convert your content material into interactive codecs like quizzes or polls. For instance, flip a character publish right into a “Which Kind Are You?” quiz. Interactive content material will not be solely enjoyable but additionally extremely shareable and nice for rising engagement in your website or social media channels.
- Content material Syndication
Don’t be shy—let your content material flirt with different platforms. Syndicating your posts on websites like Medium or LinkedIn can introduce your work to a broader viewers. Simply be certain that the platforms you select align along with your content material’s theme and your audience.
- Create a Content material Sequence for Instagram Tales
Instagram Tales provide a singular format for storytelling that may breathe new life into older content material. Break down weblog posts into bite-sized, digestible items appropriate for Tales. Use partaking visuals, polls, and inquiries to encourage viewer interplay. Since Tales final solely 24 hours, this creates a way of urgency that may drive up engagement charges.
- Develop a Pinterest Technique
Pinterest is a superb platform for driving site visitors to evergreen content material. Create pinnable graphics that hyperlink again to your posts, particularly these which are tutorial-based or extremely visible. Pinterest typically results in extended content material lifespans in comparison with different social media platforms, the place posts are inclined to have a shorter shelf life.
- Interactive E-Books
Rework your weblog posts into interactive e-books. Embrace hyperlinks to movies, interactive quizzes, and audio clips to make the studying expertise extra partaking. This format is very interesting for academic content material, the place interactivity can help studying. E-books may be provided as a free obtain to construct your electronic mail checklist or offered in your web site for a revenue.
- Translate Content material into Different Languages
If in case you have a various viewers, take into account translating your in style content material into different languages. This will open up your content material to completely new audiences and improve your international attain. Instruments like Google Translate or skilled translation companies can assist make sure that your content material maintains its authentic tone and accuracy.
- Make Tutorial Movies
Tutorial movies can remodel how-to guides and academic content material right into a dynamic studying expertise. Use platforms like YouTube or Vimeo to host these movies, and embed them within the authentic weblog posts to reinforce their worth. Tutorial movies are notably in style and might considerably increase engagement by offering a visible and sensible demonstration of your matters.
- Develop SlideShare Displays
Convert your content material into SlideShare displays to succeed in an expert viewers who could want concise, visually interesting slide decks. This format is right for summarizing key factors and can be utilized as a advertising and marketing instrument on LinkedIn or different business-oriented platforms.
- License Your Content material
In case your content material has evergreen worth, take into account licensing it to different companies or academic establishments. This will present a steady income stream whereas extending the attain of your work to new audiences who can profit from it.
- Make the most of Content material as Coaching Supplies
Your in-depth weblog posts can function inside coaching supplies for brand new hires and even as a part of your consultancy companies. This not solely saves you time in content material creation but additionally provides an expert contact to your coaching applications.
Preserve your content material working for you!