– UMX, a Saudi game studio, has raised $4.5 million in funding from India-based Jetapult, marking Jetapult’s first investment in the MENA region.

– Jetapult will provide both equity and capital to help UMX expand its portfolio, grow its audience in global markets, and explore new game genres using advanced analytics and AI tools.

– Jetapult has committed $100 million over the next five years to support game studios in markets such as Southeast Asia, MENA, Eastern Europe, and Latin America.

UMX, a Saudi-based game studio, has secured $4.5 million in funding from Jetapult, an India-based global strategic investment firm backed by Accel Partners. The investment, which was entirely in cash, is part of Jetapult’s first foray into the MENA region, with future plans for investments in Southeast Asia and Europe.

Jetapult will not only acquire equity in UMX but also inject capital to help the studio grow its portfolio, broaden its global audience, and explore new gaming genres. This collaboration will focus on utilizing advanced analytics and AI tools under Jetapult’s “Invest & Operate” (I&O) model to scale UMX’s user acquisition and monetization strategies.

Ali Alharbi, founder of UMX, commented, “This significant investment from Jetapult not only marks a milestone for UMX Studio but also heralds a new era for the Saudi Arabian gaming industry. We are thrilled to partner with a globally recognised leader in the gaming investment space. This collaboration will not only accelerate our expansion but also empower us with advanced tools and expertise.”

Jetapult was co-founded by Sharan Tulsiani, former head of Google Play Games in India and Australia/New Zealand, and Yash Baid.

The firm has committed $100 million over the next five years to support game studios with a data-driven approach to sustainable growth in regions such as Southeast Asia, MENA, Eastern Europe, and Latin America.