Improve your visibility; enhance your pipeline.
I’m a contract author and, at this level, about two years into freelancing full-time, most of my work is inbound by way of LinkedIn. It’s definitely not the one tactic for locating purchasers, but it surely works nicely for me as somebody who hates outbound pitches. Plus, I feel that individuals’s inboxes and DMs are merely overflowing and it’s more durable than ever to face out.
If you pitch somebody and say, “Do you want XYZ service?” there’s a superb likelihood that your timing is off. They may want you, however not at that second (after which you need to hope they keep in mind you later). As an alternative, I give attention to making myself extremely seen on LinkedIn. If somebody occurs to wish the companies I provide, they might have seen me of their feed or discover me by way of a search. That will get them clicking over to my profile and my portfolio.
It’s a whole lot of work to take care of an internet presence, however you’re placing within the hours a technique or one other. Both you possibly can spend time researching and pitching potential purchasers, personalizing every message so you could have an opportunity of standing out. Or you possibly can create content material for your self, content material that not solely attracts potential purchasers however that you should use and re-use in several methods.