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Studying how one can get extra views on TikTok means continuously maintaining with the most recent on the platform.
However don’t fear.
We’ll do our greatest to maintain the methods right here each related and sound, so that you don’t should refresh every single day. As a substitute, simply preserve this information bookmarked for when (not if) TikTok makes algorithm updates or provides new options.
With a view to give you concrete frameworks which have been confirmed to work and can show to work, we’ve introduced in an knowledgeable.
Talia Datt is the CEO and founding father of The Social CliQ, a full-service digital advertising and marketing company with a social media first method to on-line platforms. They leverage their group of three,000 TikTok creators worldwide, by way of their sister company The Content material CliQ, to assist plan, create, and execute, so founders can simply harness the fastest-growing social media platform on this planet. In 2022, Datt was additionally named to Forbes 30 Below 30 Asia.
We chatted with Datt to study six methods which have labored for her shoppers to get extra views on TikTok so you may develop your TikTok account and your enterprise.
Desk of Contents
Why Your Model Must Be On TikTok
Why Views Will Develop Your TikTok Account
How one can Get Extra Views on TikTok in 8 Methods
Fast Hacks to Get Extra Views on TikTok
Why Your Model Must Be On TikTok (If It’s Not Already)
The status of TikTok as only a platform for teenagers is over. TikTok is for everybody, so your enterprise and model should be on it.
80% of TikTok customers are between the ages of 16 and 34, which suggests the platform is including extra customers of all ages and demographics. Particularly, the Millennial era is all-in on TikTok, which is an efficient signal for manufacturers as a result of that era is now the greatest spending era.
“There’s a place for each form of model and each form of product,” Datt says. “The place children are, their dad and mom ultimately flock to.”
If that doesn’t persuade you sufficient, Datt says that rising your TikTok account will assist you obtain three issues.
- TikTok will assist you discover your area of interest.
- TikTok will assist you to construct your group.
- TikTok permits you to meet your viewers.
Due to TikTok’s means to slim in area of interest developments like #booktok, #fashiontok, and #foodtok, you’ll be capable to surgically connect with your goal market quicker and simpler than any platform earlier than it. And the excellent news is that in the event you begin now, you’re nonetheless a semi-early adopter, particularly in the event you’re in an business that tends to be slower at arriving to new platforms. Datt says.
“[TikTok] is endless, and now it’s a core a part of constructing a enterprise.”
Why Views Will Develop Your TikTok Account
One of many causes for its dramatic progress is TikTok optimizes content material for views, and it doesn’t matter what number of followers you’ve got.
Not like Instagram, whether or not you’ve got zero or 500K followers, you each have an equal likelihood of showing on the “For You” web page. It is because the “For You” web page on TikTok recommends content material that the algorithm thinks you’ll get pleasure from probably the most, which suggests as a creator, you’ve got the chance to achieve tons of of 1000’s of viewers organically.
That’s why specializing in optimizing for views must be your precedence.
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How one can Get Extra Views on TikTok in 8 Confirmed Methods
1. Eat Content material
So, how do you generate content material that may get seen on the “For You” web page? Datt says,
“One of the simplest ways to generate content material is to eat content material.”
Right here’s what she advises in the event you’re beginning on the platform and trying to generate content material to get views on TikTok.
- Discover ten manufacturers which might be doing nicely on TikTok.
- Scroll by way of their content material and favourite those you want.
- Assessment the items of content material, and see what’s getting views.
- Does their goal market align with yours?
- If sure, then replicate related ideas related to your product(s).
Datt says it is best to spend quarter-hour every day consuming content material in your “For Me” web page or researching on Pattern Tok to see what themes are trending on the platform. Listed below are developments to look out for:
- Music developments
- Soundbite developments
- Headline developments
- Problem developments
- Sew developments
Talia says you have to be a shopper first to drive content material creation selections.
Professional Tip: Use audio that has 20K or fewer views. Datt says they’re initially of the algorithm increase, and you’ll soar on a development early.
2. Be Relatable
The key to TikTok’s rise to the highest of the social media meals chain is relatability. TikTok is just not about curating a profile or rising your followers in any respect prices. As a substitute, the platform rewards participating content material that connects to an viewers. In some ways, TikTok’s algorithm is a more in-depth relative to YouTube.
So, as a founder, content material creator, or enterprise chief, you could concentrate on making your model relatable on the platform. That doesn’t imply you’ll want to give up your mission and imaginative and prescient or delete your model requirements PDF, however you’ll want to adapt to talk the language of TikTok.
“Probably the most cost-effective approach can be for founders to get in entrance of the digicam themselves and create the content material,” Datt says.
“TikTok loves relatable forms of content material, which might solely come from a founder.”
Above all else, Datt says being relatable on TikTok means your content material:
- Evokes
- Educates
- And above all else, it entertains
Professional Tip: Datt suggests making a TikTok deal with named after your model however that includes founder content material first–folks reply to folks. As your viewers grows, you may study what kind of content material resonates with them and double down on what’s producing probably the most views.
3. Create Proactive and Reactive Content material
For shoppers, Datt and her crew create a mix of proactive and reactive content material each week.
Proactive content material is content material you can plan out on a month-to-month foundation that’s related to your model and enterprise targets.
Reactive content material is producing content material primarily based on TikTok developments and making use of them to your model.
With proactive content material, you may plan, movie, and edit your content material each month. The content material can align together with your model’s general technique or advertising and marketing campaigns. Datt suggests utilizing instruments like CapCut and Maker Ai to simply edit your content material to suit TikTok developments, transitions, and visible kinds.
Reactive content material would require you to proceed practising the primary technique of consuming content material every day. Then, you may adapt the developments you’re seeing to your model and profit from what Datt calls the “hype cycle” of TikTok views.
Examples of Proactive TikTok Content material to Get Began
Examples of Reactive TikTok Content material
Not like Proactive content material pillars, reactive content material tends to fall into one class: on-trend content material. That is content material benefiting from one thing occurring proper now on social media: a trending sound, or possibly a dance that’s gone viral.
Due to this, reactive content material is much more durable to do nicely — by the point you’ve noticed the development, it may very nicely be over. Nevertheless, the rationale it’s value being attentive to is as a result of in the event you do discover one thing extremely viral, you’ve got an opportunity to see your content material skyrocket.
Right here’s an instance of capitalizing on the “corn child” development that hit TikTok final yr:
Professional Tip: Datt says that it is best to produce 2-3 items of reactive content material each week and publish content material a minimal of 5x per week.
4. At all times Begin with a Hook
You’ve lower than three seconds to seize a person’s consideration on TikTok, so your “hook” have to be charming.
“If somebody watches your content material for greater than three seconds, you’re profitable.”
Listed below are some examples of catchy hooks that Datt’s seen work on TikTok.
- Is it simply me or…
- I want I knew about [BLANK] sooner
- You want this for…
- Is anybody else feeling [insert feeling]?
- Should you’re [BLANK], you’ll want to strive [BLANK]
- I discovered immediately that…
5. Showcase Consumer-Generated Content material (UGC)
To get extra views on TikTok, you’ll want to get extra faces and personalities concerned. That’s the place user-generated content material can develop your TikTok account past only a model play to a gross sales driver.
“Consumer-generated content material helps you make the most of native fashion content material, utilizing creators that do that as their full-time job and perceive what works to create content material that may work on the “For You” web page,” Datt says.
Listed below are 3 ways Datt suggests gaining access to UGC:
- Manually attain out to creators and influencers. Nevertheless, this takes probably the most period of time to discover a good match together with your model.
- Use TikTok’s Creator Market. Join with top-tier creators in TikTok’s ecosystem. However it’ll come at a excessive sticker value.
- Associate with an company. Due to the extent of alternative, and dedication, to maximise TikTok’s potential, partnering with an company that is aware of the ins and outs of the platform can free you as much as concentrate on the opposite elements of your enterprise.
Professional Tip: Datt says as a result of TikTok’s algorithm ranges the enjoying discipline, the platform rewards relatable, not aspirational, content material. That’s why specializing in creators, NOT influencers, will assist you generate participating content material and finally prevent cash.
6. Create Interactive Content material
Interactive content material is one other approach of constructing engagement together with your viewers! Just a few choices embrace:
- Share BTS
- UGC
- Use hooks
- Robust CTAs
- AR experiences- by way of filters
Right here’s some extra examples of manufacturers fostering engagement with their audiences:
7. Use Related Hashtags, Captions, and web optimization
Partaking video content material on TikTok reigns supreme in getting extra views, however hashtags, captions, and web optimization nonetheless matter. Right here’s what Datt recommends to optimize your content material on TikTok.
- Hashtags: Not like Instagram’s early days, the extra area of interest you’re together with your hashtags, the higher. Datt says there’s no excellent variety of hashtags, however begin with three within the caption after which as much as 10 within the first remark.
- Captions: Like TikTok movies, the captions have to be quick and punchy or encourage viewers participation.
- web optimization: To rank increased in TikTok’s algorithm, embed key phrases within the on-screen textual content, captions, hashtags, sound results, and music.
8. Founder and Behind-the-scenes Content material
It could really feel uncomfortable at first, however getting in entrance of the digicam as a founder will assist you join together with your viewers at a deeper degree. Plus, TikTok as a platform encourages content material will decrease manufacturing and ease, so don’t really feel such as you want a full make-up crew and excellent lighting. Simply hit report and share what you’re feeling!
However the technique is finally good for enterprise, at Datt explains:
“It creates a direct connection from these behind the model and people utilizing the model and the merchandise.”
Should you’re nonetheless not comfy within the highlight, get your crew members to report behind-the-scenes content material or “day within the life” content material. This can make your viewers and clients really feel like they’re a part of the crew and the expansion of your model.
Listed below are some examples of BTS and founder content material:
Fast Hacks to Get Extra Views on TikTok
Datt says that as a result of TikTok is altering so quickly, new methods to get extra views on TikTok are found on a regular basis.
“We’re in its toddler levels,” Datt says. “We have to anticipate that there’s not a one-size-fits-all method.”
As Datt does along with her shoppers, you have to be open to testing and attempting new approaches because the platform presents new options. Listed below are some rising hacks Datt’s used:
- Use Spark Advertisements to spice up high-performing content material.
- Share your content material with folks and get them to look at the movies till the tip.
- Discover what’s the very best time to add. For The Social CliQ, it’s within the morning or at lunchtime.
- Work together with others utilizing your model TikTok account.
- (Not confirmed) however some say that modifying throughout the app is greatest. Though, this isn’t scalable.
Widespread Errors on TikTok
Typically, it’s simpler to know what to not do on TikTok. Under is what Datt says to keep away from in the event you’re attempting to discover ways to get extra views on TikTok.
- Producing content material that appears like an advert.
- Content material that’s too overproduced or looks like a publication.
- Not having a hook or taking too lengthy to get to it.
- Overly product-focused content material.
- Content material that’s too lengthy.
Hold Studying: How one can Make Cash on TikTok
Monetize Your Social Media Following
Learn to leverage TikTok views for ecommerce progress in Datt’s foundr+ course Social Media Monetization. You’ll study what it takes to not solely skyrocket your model’s attain on TikTok and Instagram but additionally interact followers and switch them into loyal clients.
