Powder Beauty, an e-commerce platform for conscious beauty and wellness products, has raised an undisclosed sum in Pre-Series A funding. The company is based in Ras al Khaimah, UAE.

Sophia Collective and NKEHL, Nithin and Nikhil Kamath, led the round, which was also attended by a number of regional angel investors, including Maha Taibah.

The funds will be utilized by the organization to expand its operations in Saudi Arabia.

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About Powder Beauty

Powder Beauty, an ecommerce platform, was established in 2018 by Ayat Toufeeq, Amina Grimen, and Marriam Mossall. The platform provides a selection of skincare, haircare, cosmetics, and wellness products from a variety of clean, cruelty-free, and sustainable beauty brands, sourced from both domestic and international sources.

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