Companies usually overlook model safety on account of its complexity and price, leaving their manufacturers weak to misuse. Trama is altering that by providing a easy, quick, and reasonably priced answer to model safety. Their easy-to-use platform streamlines every little thing from registration to ongoing monitoring, making model safety accessible to companies of all sizes.
Due to this modern strategy, Trama has shortly earned recognition as a Deloitte “Firm to Watch.” On this article, Igor Demčák, Andrej Skok, and Juraj Cvik co-founders of Trama, share the story behind their fast progress, the challenges they overcame, and their plans for the long run as they proceed to revolutionize model safety.
What was the inspiration behind founding Trama, and the way did the idea evolve in the course of the early levels of the corporate?
Igor Demčák (Co-Founder & Head of Innovation) stated: Throughout my years as a trademark lawyer, I seen how complicated the trademark registration course of was for therefore many entrepreneurs. I noticed that small companies, specifically, had been both avoiding it altogether or getting caught with costly, advanced processes. That was one thing I wished to vary—to make trademark safety one thing that would empower companies quite than maintain them again.
Trama’s mission has all the time been to simplify model safety via automation, streamlining the method and maintaining prices at a fraction of present market costs. We targeted on offering a service that’s intuitive, quick, and clear.
Over time, we continued to refine the concept primarily based on actual suggestions from companies, and that’s how Trama grew into what it’s at this time—an organization that helps companies of any dimension defend their manufacturers with out authorized complexities.
What has been probably the most important problem Trama confronted in its early days, and the way did you navigate via it?
Andrej Skok (Co-founder & Head of Product): One of many important challenges was establishing belief in a market dominated by established authorized corporations. Individuals hesitated to undertake a brand new tech answer for one thing that had lengthy been supplied solely by conventional legal professionals with expensive charges.
To beat this, we targeted on demonstrating experience by providing a free lawyer’s test to our purchasers, permitting them to know the method earlier than paying something upfront. Transparency is vital right here, as we would like companies that select to work with us to maneuver ahead with ease and confidence, having the required data each step of the way in which.
What methods have been simplest in positioning Trama as a number one alternative within the aggressive area of IP safety? What’s the secret sauce?
Juraj Cvik (Co-founder & CEO): It’s the mixture of technological innovation, robust authorized experience, and a customer-centric focus that fosters Trama’s success. These three components are deeply embedded in our mission to guard the guts and soul of what you are promoting, in addition to within the composition of each the founders’ crew and the general crew at Trama.
Every ingredient is significant but inadequate to realize success by itself. It’s this uncommon mixture that permits us to simplify authorized issues that will appear tough to grasp, streamline advanced authorized processes, and in the end obtain buyer delight, which drives us ahead.
How does it really feel to be acknowledged as a Deloitte Firm to Watch, and what does this recognition imply for the crew?
Juraj Cvik: We’re all extraordinarily happy with the success that Trama has achieved up to now, and we’re thrilled about each the alternatives and challenges the long run will carry. Being recognised by Deloitte as one of many fastest-growing know-how firms is really the cherry on prime. It’s an unimaginable feeling when such a good and well-established firm like Deloitte recognises our exhausting work.
The award itself is an amazing enhance to our confidence that we’re progressing effectively with our mission. Personally, I place extra emphasis on the affirmation we proceed to obtain from our delighted purchasers, who preserve coming again to us and recommending Trama inside their circles.
What are your key plans and targets for Trama’s future as you proceed to scale and innovate?
Ján Búza (Co-founder & Head of Enterprise Improvement): As we glance to the long run, one in every of our key targets is to broaden the providers we provide to make model safety much more accessible and efficient.
We’re launching a brand new software program platform that can allow enterprise house owners to watch their model throughout all key platforms: on-line marketplaces, social media, enterprise registers, and domains. This platform is not going to solely assist companies observe their logos but in addition present the instruments to handle their complete model portfolio in a single place.
Not like different platforms that primarily goal massive firms, we purpose to supply a less complicated, simpler answer, permitting smaller manufacturers to deal with what actually issues—rising their enterprise.