Emirates NBD Joins Fingers With Aster Hospitals & Clinics, Transforms On a regular basis Banking With Progressive Breast Most cancers Initiative
Emirates NBD, a number one banking group within the MENAT (Center East, North Africa and Türkiye) area, has launched a brand new, inspiring ‘Pink ATM’ initiative to boost consciousness and data on breast most cancers and actively have interaction with the group to drive assist for breast most cancers sufferers and survivors.
Within the month of October, Emirates NBD will collaborate with Aster Hospitals & Clinics, a part of Aster DM Healthcare, the main built-in healthcare supplier in GCC, to remodel on a regular basis banking into a unprecedented mission to coach, encourage, and assist people. A Pink ATM shall be put in at chosen branches of the financial institution as a logo of empowerment and hope. The Pink ATM will function messages on breast most cancers, encouraging prospects to work together by scanning a QR code printed on the machine. On scanning the code, they are going to be directed to a touchdown web page the place they’ll learn extra info about breast most cancers. These may e book a free check-up by clicking the ‘Guide an Appointment’ button on the touchdown web page.
By means of this initiative, Aster Hospitals & Clinics will supply free breast most cancers screenings in any respect its services, making early detection extra accessible to the group.
The financial institution’s newest initiative is grounded within the crucial significance of early detection and consciousness in bettering breast most cancers survival charges, which stands at 27% in superior phases and 98% with early detection.
As part of the initiative, Emirates NBD has additionally launched a brief storytelling movie to create consciousness in regards to the Pink ATM. The movie highlights the highly effective position of arms in shaping lives, nurturing, defending and caring for family members, whereas subtly that includes pink parts as a logo of breast most cancers consciousness. By means of the depiction of intimate moments, the movie emphasises how our arms can shield, heal and save. It concludes with the introduction of Emirates NBD’s Pink ATM initiative, empowering girls with the flexibility to take life-saving motion by way of breast most cancers check-ups, finally driving the message that each contact has the potential to make a distinction. The movie leaves audiences with the highly effective message ‘Empower your contact. Empower your well being’, urging them to get checked and join the free breast most cancers screening.
Vijay Bains, Chief Sustainability Officer and Group Head of ESG at Emirates NBD, stated: “As an inclusive and socially accountable financial institution, we really feel a robust sense of accountability to make a distinction wherever and in no matter means attainable. The Pink ATM marketing campaign blends group engagement with training on the life-saving advantages of early screenings and immediate medical consideration.”
He added: “In October, we need to rework the straightforward act of utilizing an ATM into an enriching expertise by becoming a member of forces with Aster Hospitals & Clinics. We goal to encourage people to behave to safeguard their lives and assist breast most cancers survivors and sufferers.”
Commenting on the collaboration, Dr. Sherbaz Bichu, CEO of Aster Hospitals & Clinics for the UAE, Oman, and Bahrain, stated: “We’re delighted to companion with Emirates NBD on this progressive Pink ATM initiative, which transforms on a regular basis banking into a strong platform for elevating consciousness about breast most cancers. This collaboration is a testomony to our shared dedication to advancing group well being and consciousness. By providing complimentary breast most cancers screenings to banking prospects by way of this initiative, we’re highlighting the essential message that early detection saves lives. Collectively, we’re making these very important companies accessible to all, empowering people with the data and sources they should make knowledgeable well being choices. This initiative displays our shared perception within the energy of collaboration and the significance of giving again to the communities we serve. We hope this partnership conjures up others to prioritise well being and wellness, making certain that nobody is left behind within the battle towards breast most cancers.”
Emirates NBD has been a long-time supporter and advocate of social causes, together with girls’s well being. Through the years, the financial institution has run a number of progressive consciousness campaigns to mark Breast Most cancers Consciousness Month. These embody a heartfelt video marketing campaign concentrating on Individuals of Dedication (folks with disabilities) in addition to a public curiosity movie titled ‘Breast Most cancers Doesn’t Care’ to drive consciousness about male breast most cancers, underlining that breast most cancers is a illness that is aware of no gender.