Following two thrilling months of showcasing Dubai’s distinctive summer season choices, the newest part of the #DubaiDestinations marketing campaign wrapped up right this moment after attaining intensive viewers engagement and participation.
Launched beneath the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the year-round marketing campaign highlights the distinctive actions and experiences that make Dubai a one-of-a-kinddestination throughout all seasons. The colourful finale of the collaborative marketing campaign, carried out by Model Dubai, the artistic arm of the Authorities of Dubai Media Workplace (GDMO), utilised the facility of storytelling to boost town’s profile as a prime international summer season vacation spot.
Shaima Al Suwaidi, Director of Model Dubai, mentioned:“The summer season part of the 2024 #DubaiDestinations marketing campaign brilliantly captured the essence of Dubai’s numerous and thrilling experiences, additional cementing its standing as a number one international vacation spot. This yr’s marketing campaign achieved spectacular engagement from each native and international audiences, with charming content material shared throughout numerous platforms that impressed tens of millions to find Dubai’s numerous summer season vacation spot choices. The overwhelming response, with large public engagement and greater than 20 million video views throughout social media platforms, together with Instagram, YouTube, TikTok, Fb and X, underscores the marketing campaign’s success in showcasing Dubai’s multifaceted attraction. Greater than 3,000 items of content material had been additionally shared throughout digital channels, reflecting the marketing campaign’s widespread influence.”
That includes interactive storytelling and visually partaking content material, this part of the marketing campaign highlighted seaside locations, waterparks, indoor actions, and lodge swimming pools, showcasing town’s big range of points of interest that attraction to individuals of all ages and backgrounds.
Among the emirate’s most completed creatives, together with influencers, photographers, digital media content material creators, animators and videographers, got here collectively to create compelling content material throughout conventional and new media, elevating the visibility of town’s main points of interest and leisure locations whereas capturing Dubai’s distinctive summer season vibe.The marketing campaign was rolled out over digital, broadcast, print and out of doors media to make sure it reached giant sections of native and worldwide audiences.
Al Suwaidi expressed her heartfelt gratitude for the distinctive partnership between Model Dubai and all of the younger and proficient creatives. She acknowledged their efforts in showcasing Dubai as a super summer season vacation spot. The marketing campaign supplied a wealthy number of content material,all designed to seize the essence of Dubai’s distinctive summer season expertise and create lasting reminiscences for households of all ages.
The content material creators that contributed to the marketing campaign expressed their happiness in showcasing town’s numerous tourism, leisure, and household locations.They highlighted that Dubai frequently sparks creativity and inventive expression and expressed pleasure in producing content material that additional raises Dubai’s profile because the world’s finest metropolis to dwell, work and go to.
Interactive Guides
All through the marketing campaign, Model Dubai issued 4 interactive bilingual guides designed to assist individuals uncover many points of interest and hidden gems within the emirate. These guides showcased quite a lot of thrilling summer season and weekend experiences, together with seaside eating, top-rated summer season camps for kids, thrilling water adventures, indoor sports activities actions, staycations, and standard indoor venues, amongst others.
‘Proudly from Dubai’
Moreover, the marketing campaign prominently make clear distinctive homegrown companies from the ‘Proudly from Dubai’ community, an initiative launched by Model Dubai to focus on the success tales of companies born and initiated in Dubai. A information titled ‘Dubai’s Summer time Necessities’spotlighted numerous homegrown companies providing an array of summer season necessities together with refreshing F&B choices for gatherings and light-weight summer season clothes traces.
Dubai’s rising recognition as a vacation spot is evidenced by the document variety of guests the emirate obtained within the first half of the yr. Town welcomed 9.31 million worldwide in a single day guests from January to June 2024, a 9% enhance over the 8.55 million vacationer arrivals within the first half of 2023. Dubai was named the No.1 international vacation spot for an unprecedented third successive yr within the Tripadvisor Travellers’ Selection Awards in January this yr, making it the primary metropolis to realize this distinctive accolade. The primary half of the yr additionally noticed Dubai named the Center East’s main vacation spot by the World Journey Awards.