Dubai Airports is taking wellness to new heights with a month-long marketing campaign centered on bodily and psychological well being for each friends and staff. Recognising that journey could be each pleasant and irritating, this initiative goals to deal with the rising concern of journey anxiousness and promote a extra relaxed and supportive airport expertise.
In keeping with the meditation app Calm, an estimated one in three individuals expertise some degree of hysteria about flying, with concern of flying being the second most typical phobia. Round eight p.c of the US inhabitants both face challenges when flying or keep away from it altogether. One in three individuals globally expertise “the concern of switching off”, with 49 p.c of UAE residents discovering it tough to really change off from on a regular basis life whereas on vacation, making them among the many least more likely to disconnect from digital units.
Michelle Lee, Vice President of Model and Communications at Dubai Airports, stated: “The airport expertise is an integral a part of the friends’ journey journey. Our objective at DXB is to assist make their expertise as wholesome, stress-free and as constructive as potential.”
She added: “Understanding the dynamics of journey anxiousness is essential for each travellers and the journey trade.Wellbeing is a vital a part of the journey expertise, and by specializing in decreasing stress, supporting psychological well being, and elevating breast most cancers consciousness, we attempt to create a welcoming and supportive setting for our friends, our individuals, and all who cross by our gates.”
Khulood Al Marzooqi, Head – Worker Engagement & Wellbeing at Dubai Airports, stated: “At Dubai Airports, worker wellbeing is a vital space of focus. A strong wellbeing programme isn’t nearly selling well being – it’s about creating an setting the place staff really feel valued, supported and empowered to develop. When our persons are at their greatest, each professionally and personally, they convey their greatest work.We take a holistic strategy in direction of our staff wellbeing, subsequently our initiatives have quite a lot of actions that tackles completely different wellbeing elements of the person’s expertise.”
Aligned with Breast Most cancers Consciousness Month and World Psychological Well being Day, the marketing campaign kicked off with yoga periods, permitting friends to loosen up throughout peak journey instances. Extra actions embody a novel health occasion on Dubai Worldwide’s (DXB) runway, complimentary mammograms for feminine staff, and webinars on how adolescence experiences affect impression on office behaviour.
All through the marketing campaign, Dubai Airports can even show impactful consciousness messages on airport screens and digital channels, offering informative content material. Here’s what you may count on:
Yoga at DXB
DXB will host yoga periods led by an authorized teacher at Terminal 3 throughout peak hours, specializing in each psychological and bodily leisure methods that friends can incorporate into their pre-flight routine. Offering a serene and rejuvenating expertise, the free periods started on 11 October and can proceed to be held at 5:30AM on Fridays and Saturdays till the top of the month.
Biking expertise
Dubai Airports is partnering with CRANK, the UAE-based boutique health studio, to host the signature RIDE expertise on Dubai Worldwide’s (DXB) runway. The once-in-a-lifetime health occasion goals to advertise wellbeing as a part of the Dubai Health Problem.
Pink October
In keeping with Pink October, Dubai Airports is distributing wellbeing pins to friends and travellers to lift consciousness of breast most cancers. Moreover, free mammograms are being supplied to feminine staff over 40 and their dependents by Prime Healthcare, whereas male staff can register their wives for screening, as a part of their advantages.
Thoughts issues
To mark World Psychological Well being Day on tenth October, Dubai Airports in partnership with Prime Clinic supplied a Mind Evaluation for workers which allows early detection and administration of potential cognitive impairments.
Worker webinars
Dubai Airports can also be investing in worker wellbeing with webinars exploring the impression of adolescence experiences on office dynamics. A uncommon alternative for Dubai Airports staff’, kids aged 12-17 are being invited to be taught the fundamentals round cash administration and revel in a tour of DXB.
This refreshing strategy to wellbeing units a brand new customary for the aviation trade, demonstrating a dedication to friends and staff welfare that goes past the standard airport expertise. So, subsequent time you’re passing by DXB, bear in mind to pack your yoga mat so you could find your self feeling refreshed earlier than your flight.