Dubai Summer time Surprises (DSS) 2024 has as soon as once more underscored its pivotal function as a catalyst for the emirate’s financial sector efficiency and tourism progress, with strategic companions and stakeholders throughout the town recording probably the most profitable editions of the pageant up to now. 1000’s of unimaginable gives, distinctive experiences, citywide celebrations, and spectacular financial savings delivered important contributions to Dubai’s economic system, with the largest, most enjoyable, and best-value version of the summer season programme spotlighting the complete breadth of the town’s various propositions at distinctive worth for everybody. Enduring collaborations with main companies helped to ship on the DSS promise to make this season one of the best time to be within the emirate for everybody – be it associates or households, {couples} or solo travellers, residents or guests, looking for pocket-friendly worth or thrilling adventures.
Organised by Dubai Festivals and Retail Institution (DFRE), the success of DSS 2024 highlights the important function that strategic partnerships play in cementing the town’s enchantment as a multifaceted vacation spot, whereas spotlighting the emirate’s standing as one of many main locations to go to, reside and work consistent with the Dubai Financial Agenda D33. Citywide collaborations have been instrumental in delivering a really memorable summer season for all, reinforcing Dubai’s popularity as a premier international vacation spot for world-class buying, enthralling household leisure, electrifying occasions, gastronomic excellence, unparalleled hospitality, iconic points of interest, in addition to life-changing raffles and mega-prize competitions.
Commenting on the profitable version of DSS 2024, Ahmed Al Khaja, CEO of Dubai Festivals & Retail Institution (DFRE) mentioned: “DSS 2024 has been a exceptional demonstration of our metropolis’s unmatched standing as a number one summer season vacation spot, with unparalleled, various, and specifically curated only-in-Dubai experiences efficiently bringing distinctive worth to a broad spectrum of residents and guests alike. The collective efforts of Dubai’s strategic companions and stakeholders have been instrumental in serving to us ship on our DSS promise to make summer season one of the best worth time to be within the metropolis, spotlighting our spectacular retail choices, unimaginable points of interest, unparalleled hospitality, globally acclaimed gastronomy, thrilling theme parks, high-octane outside adventures, and all the pieces in between – for each choice and price-point. DSS stays a cornerstone of our seasonal tourism technique, uniting the town in a vibrant summer season celebration whereas enhancing Dubai’s international place as a year-round vacation spot of alternative for native and worldwide guests. The help from our valued companions has been integral to turning this imaginative and prescient into actuality, and we stay up for persevering with this momentum within the upcoming editions of the pageant.”
Retailers and locations citywide remained dedicated to making sure that this DSS 2024 was a pageant to recollect, consequently recording improved efficiency volumes in customer numbers and retail revenues.
Highlighting the influence of DSS 2024, Hayssam Hajar, Director Asset Administration UAE, Al Futtaim Actual Property, commented: “As with yearly, Dubai Summer time Surprises 2024 has been an exquisite collaboration for all of us at Dubai Pageant Metropolis Mall. Now we have seen a big enhance in total footfall in comparison with DSS 2023 throughout our malls. Notably, the ultimate week of July noticed a powerful 11 per cent surge in footfall for our in-mall tenants at Dubai Pageant Metropolis Mall. This season was additional highlighted by the thrilling launch of a number of new manufacturers, together with Market Island—the biggest meals corridor within the Center East—together with Jijil, Letoile, Shivili, and Osterio Mario. Our Store and Win raffle draw additionally had guests successful day by day on the spot prizes. Dubai Summer time Surprises stays a cornerstone of Dubai’s retail calendar, driving innovation and guaranteeing the town’s standing as a premier year-round vacationer vacation spot. Due to all our companions for his or her unwavering help and dedication to creating this summer season really unforgettable for our guests. We stay up for a fun-filled winter with a number of new experiences on provide.”
Fuad Mansoor Sharaf, Managing Director of the UAE Procuring Malls at Majid Al Futtaim Properties, added: “Dubai Summer time Surprises is a cornerstone of Dubai’s retail calendar and at Majid Al Futtaim Procuring Malls, we’re proud to contribute to this distinctive occasion. We offered customers with unimaginable probabilities to win – whether or not that’s a luxurious Jaguar or the chance of turning into a SHARE Millionaire, along with unparalleled gives corresponding to on the spot cashback in SHARE factors. Paired with our dedication to creating nice moments, we additionally hosted family-friendly activations and reside performances, additional reaffirming our place as a number one retail vacation spot. As Dubai’s tourism business continues to flourish, DSS is a testomony to our metropolis’s year-round enchantment.”
Nisreen Boustani, PR and Company Communication Supervisor, Mercato and City Centre Jumeirah, mentioned: “This version of DSS has been extremely profitable. The excellent retail gives at Mercato and City Centre Jumeirah, mixed with the charming circus leisure, Mercato’s well-known slide, and the weekly money prizes for 2 winners, led to a 40 per cent enhance in footfall and a 30 per cent rise in gross sales at each malls.”
Laila Suhail, Board Member & Chairperson of the Advertising Committee at Dubai Jewelry Group famous: “The 2024 version of DSS has really surpassed our expectations. The revolutionary campaigns led by our retailers and the extremely anticipated raffles have drawn important participation, not solely from residents but in addition from vacationers, underscoring the sturdy enchantment of gold and jewelry in Dubai’s various retail ecosystem. The power and pleasure generated all through the pageant have enormously benefited our retailers and additional solidified Dubai’s standing as a worldwide jewelry hub dedicated to delivering distinctive experiences.”
Dubai Summer time Surprises 2024 was supported by Strategic Companions which embrace: Al Futtaim Malls (Dubai Pageant Metropolis Mall and Dubai Pageant Plaza), Al Zarooni Group (Mercato Procuring Mall), AW Rostamani Group, Dubai Holding Asset Administration (Al Seef, Bluewaters, and The Outlet Village), Emirates Airways, ENOC, e&, Majid Al Futtaim (Metropolis Centre Deira, Metropolis Centre Mirdif, and Mall of Emirates), Merex Funding (Citywalk and The Seashore, JBR), Nakheel Malls (Ibn Battuta, Dragon Mart 2, Palm West Seashore, Nakheel Mall, and The View at The Palm), and talabat.
To catch the highlights of this 12 months’s version, go to @CelebrateDubai and @StyledByDubai on social media and the Dubai Summer time Surprises web site.