MyDriveHero isn’t simply one other tech startup—it’s a mission-driven platform tackling one in every of Australia’s most important points: street security.
Co-founded by Rick Markham, Josh Wong, and Blake Robinson, the app gamifies driving habits, turning protected behaviour into money rewards. The journey started with a private tragedy and advanced right into a nationwide initiative serving to drivers save lives—and cash.
“MyDriveHero was based by Rick Markham,” explains Blake Robinson. “Rick was profoundly impacted by the tragic loss of life of a younger girl attributable to distracted driving brought on by cellphone utilization. This devastating incident underscored the pressing want for change, inspiring Rick to behave and create a platform to advertise safer driving habits and stop such tragedies sooner or later. Josh and I got here on board to carry his imaginative and prescient to life and launch the app nationwide.”
With backgrounds spanning enterprise, finance, and community-focused initiatives, the trio mixed their experience to construct an app that incentivises safer roads via progressive know-how.
Innovating via challenges
MyDriveHero goals to make our roads safer Supply: Instagram
Constructing one thing distinctive isn’t simple, and the workforce confronted its justifiable share of hurdles. “As MyDriveHero is extraordinarily distinctive, the largest problem just isn’t having many tried and examined techniques,” Blake admits. “Getting snug with failing—and failing quick—has been the largest problem but in addition the largest reward.”
This willingness to study and adapt has formed the platform’s success. The app has already tracked over 37 million kilometres and awarded over $180,000 to drivers. Blake says these achievements are not any accident.“
Studying from our customers and analysing information is on the core of all the pieces we do. When our customers most popular money rewards over a factors system, we made the shift. The info confirmed this was the proper determination, validating the ability of user-driven innovation.”
Turning protected driving right into a recreation
At its core, MyDriveHero makes use of gamification to alter driver behaviour. The app encourages higher habits by rewarding customers with money and monitoring their security scores whereas making the expertise enjoyable and fascinating. “We don’t simply suppose it really works—it’s a reality,” Blake says. “Since launch, our customers have collectively pushed practically 40 million kilometres, leading to a 23 per cent discount in unsafe driving behaviours, particularly focusing on rushing and distraction.”
The app calculates a driver’s security rating utilizing cutting-edge know-how and partnerships with world mapping suppliers. “Our security rating is designed to deal with the 2 main causes of street fatalities: rushing and distraction,” Josh explains. “Each person begins with an ideal security rating of 100/100, which decreases with every infraction. However at MyDriveHero, there are not any zeros—each driver earns one thing.”
Celebrating milestones and person success tales
Whereas technological developments drive the platform ahead, it’s the real-world impression that motivates the workforce. “Nothing stands out as a lot as every time we see the general security enchancment share enhance throughout our group,” Blake says.
“The primary time we noticed it click on over from 0 per cent at launch to 1 per cent was unbelievable. Just lately, seeing it transfer from 19 per cent to twenty per cent was simply as rewarding.”
The workforce has additionally celebrated life-changing person tales. “Taylor Kelly, the winner of our second automobile giveaway, has an inspiring story,” Blake says. “As a P-plate driver, she found MyDriveHero throughout a pivotal second and reworked her driving habits. Since then, she hasn’t acquired a single nice. Her dedication paid off when she gained a brand-new automobile, displaying how the app empowers safer driving and rewards constructive change.”
Increasing horizons and saving lives
Because the app evolves, the workforce is dedicated to rolling out new options, reminiscent of an in-app chat perform and enhanced earnings monitoring. Worldwide enlargement can also be on the horizon, with plans to develop past Australia by 2025.
The last word reward for Blake and his co-founders is understanding their app makes a distinction.
“Our ecosystem is actively decreasing the dangers of rushing and cellphone distraction,” he says. “We’re saving lives and serving to extra folks return house safely. That’s what we outline as true success.”
So, what’s their message for drivers contemplating MyDriveHero? Blake sums it up: “It’s not nearly incomes rewards—it’s about making an actual distinction in your driving habits, your security, and your life.”
MyDriveHero is proving that constructive reinforcement can reshape street security. Whether or not you’re motivated by money rewards, gamification, or the prospect to enhance your habits, the app gives a compelling option to drive change—one kilometre at a time.
Discover out extra about MyDriveHero