At unBoxed 2024, Amazon Advertisements introduced the launch of two new AI-powered instruments, AI Inventive Studio and Audio Generator.
These new generative AI instruments are designed to interrupt artistic boundaries and increase alternatives for advertisers throughout numerous media varieties, together with photographs, video, and audio.
The instruments intention to assist manufacturers of all sizes create partaking content material whereas simplifying advert creation and scaling attain.
With the introduction of Audio Generator, Amazon Advertisements expands its suite of AI-powered artistic instruments—beforehand together with Picture Generator and Video Generator. These instruments permit manufacturers to attach with prospects all through their procuring journey by providing versatile, self-service options for creating and launching new marketing campaign creatives.
In keeping with Amazon Advertisements, manufacturers that used Picture Generator between October 2023 and June 2024 skilled practically 5% extra gross sales per advertiser.
The AI Inventive Studio affords a single platform for advertisers to conceptualize, create, and refresh advert content material in numerous codecs, serving to manufacturers streamline the ad-building course of.
Whether or not it’s remodeling product photographs into movies or changing TV commercials into on-line advertisements, the AI Inventive Studio helps advertisers generate revolutionary campaigns that attain prospects at completely different phases of the advertising and marketing funnel.
AI Inventive Studio: Discover, Create, and Publish Advertisements
AI Inventive Studio consolidates Amazon Advertisements’ AI-powered picture, video, and, sooner or later, audio technology instruments right into a single expertise. This platform permits advertisers to analysis, generate, refine, and publish high-quality advert creatives primarily based on product photographs, product pages, or present advert content material. Advertisers can even entry the AI Gallery, a content material hub that includes recreatable advert codecs and designs for inspiration.
Utilizing AI Inventive Studio, advertisers can:
- Add property and generate numerous ideas, adjusting them with completely different types, lighting, digicam angles, colours, and tones.
- Rework product photographs right into a sequence of quick movies or reside photographs tailor-made for Amazon platforms, together with Prime Video, Twitch, and Amazon.com.
- Save advertisements to their artistic asset library for simple marketing campaign activation.
Audio Generator: Simplifying Audio Advert Creation
The Audio Generator software allows advertisers to create interactive audio advertisements in minutes, making audio promoting extra accessible to manufacturers. Advertisers can enter their Amazon-listed product, and Audio Generator will mechanically create a voiceover script. They’ll choose the voice, tone, and background music to provide a 30-second interactive audio advert. These audio advertisements can complement show, video, and sponsored advert campaigns.
Advertisers can even tweak the script and tone, take a look at variations, and optimize advert efficiency. Every audio advert contains interactive components, similar to “Alexa, add to cart,” with extra options anticipated to roll out sooner or later.
Each AI Inventive Studio and Audio Generator are at the moment accessible in beta for U.S. advertisers. Audio Generator may be accessed by way of Amazon DSP, whereas AI Inventive Studio is obtainable by way of the Amazon Advertisements platform.
To study extra concerning the bulletins at unBoxed 2024, go to advertisements.amazon.com. Manufacturers considering AI Inventive Studio can study extra on the Amazon Advertisements web site.