A brand new guide providing a complete go-to information on product advertising and marketing has been written by professional Kayla Medica.
The Mehdeeka Technique goals at demystify product advertising and marketing for corporations of all levels of development, offering a bridge between conventional model advertising and marketing and rising product advertising and marketing faculties of thought, to construct a model from scratch.
Kayla Medica is a advertising and marketing and startups business veteran with almost a decade of expertise working throughout native and world manufacturers together with Perkbox, Willow, Adiona, and Monoova.
The Mehdeeka Technique gives a transparent step-by-step information, highlighting the method required for a profitable construct and development of a product advertising and marketing perform inside present groups. It additionally goals to extra broadly educate organisations on the processes concerned with product advertising and marketing, demonstrating its worth and function in creating profitable corporations.
“Maybe the basic distinction between this guide and different advertising and marketing titles, is that it particularly offers with early-stage enterprise questions. This isn’t some glamour story about how I helped construct a particular model with a big price range,” Medica mentioned.
“It gives methods and tips for all advertising and marketing efforts. In the meantime for bigger corporations, it gives a strong account of the product advertising and marketing fundamentals their established advertising and marketing staff will not be accustomed to however are focused on maintaining with evolutions throughout the business.”
The Mehdeeka Technique guide
Medica mentioned the working now as a advisor throughout a number of corporations, she’s seen that many massive organisations, together with well-known one, have missed some elementary steps with constructing out their advertising and marketing technique.
“They’re battling fundamental questions akin to ‘who’re we’, ‘who’re our clients’ or ‘what will we stand for’ and that may hamper the remainder of their strategy and future advertising and marketing efforts,” she mentioned.
“I additionally tackle the most important query I get from nearly each marketer: How do I deliver all stakeholders alongside for the journey? How do I get gross sales groups to request entrepreneurs to be a part of their workflows?”
Medica was impressed to self-publish The Mehdeeka Technique as a shortcut to the time spent educating purchasers about advertising and marketing.
‘I’m aiming to formalise the theories and methodologies behind the method and provides any enterprise a playbook that they’ll use,” she mentioned.
“This guide is one thing entrepreneurs may give to their managers and simply say ‘I’m utilizing the Mehdeeka methodology’.”