As Sole DXB 2024 rapidly approaches, the area’s main up to date tradition competition is about to return in full drive, greater and extra impactful than ever! Going down from December 13thto fifteenth, the competition will current an thrilling lineup of immersive model activations, fascinating programming and unique style collections alongside its distinctive music roster. In collaboration with strategic companions Dubai Calendar and Dubai Design District (d3), the competition guarantees to ship a wealthy cultural expertise that includes world-class expertise, partaking talks, style pop-ups, workshops, sports activities and progressive activations throughout its vibrant venue at d3.
This yr’s competition boasts an thrilling array of name collaborations, from the extremely anticipated adidas Originals CLOT Costume Capsule by Edison Chen, QASIMI and Claudette to Sonos, ASICS and Diesel. Guests can discover native, regional and worldwide collaborations by means of platforms like Highlight: offered by d3 and Sole DXB, that includes Peace Venue, Barzakh, Suez Studio and extra. Attendees also can savour distinctive choices from Deliveroo x FIX, midday Minutes’ Ice-Cream Challenge and CANCRO’s cutting-edge hydration ideas. From iconic collections to transformative experiences, Sole DXB continues to push the boundaries of cultural celebration, originality and innovation.
Programming Highlights
Sole DXB X Dazed Talks Programme
The Sole DXB x Dazed Talks Programme will function thought-provoking conversations throughout structure, music, style and cultural narratives, that includes main voices from across the globe. Operating from December 13 to fifteen, 2024, this sequence will embody shows like ‘Past Brick and Mortar: Redefining Structure and Impermanence’ by Sara Bokr, moderated by SarraAlayyan and ‘The Solely Good System is a Sound System’ with Uncle Ronnie and Gabre Selassie, hosted by Joseph Patel. Patta Academy will talk about their ethos of group empowerment in ‘Every One Train One’, whereas Empire will delve into world sounds with Afikra Quartertones. The programme can even function intimate periods with notable creatives like Sid Sriram, Santi, Akala, PariaFarzaneh and Kartik Kumra, exploring themes of belonging, custom and innovation. This collaboration between Sole DXB and Dazed MENA guarantees a transformative dialogue platform for creatives and visionaries alike.
The Sole INVITATIONAL Basketball Match
The Sole INVITATIONAL, the competition’s signature basketball occasion, elevates the expertise with a high-energy three-day event that includes 14 groups throughout Males’s, Boys’ Beneath-19, and Ladies’s All-Star divisions. Friday kicks off with thrilling pool-stage video games, setting the tone for the weekend. Saturday affords a mixture of pool video games, a particular 10U Academy session designed to encourage the following technology of gamers and the much-anticipated Ladies’s All-Star Sport beneath the lights. Sunday, referred to as Championship Sunday, concludes the motion with the semifinals and finals, delivering unforgettable moments on the court docket. With worldwide gamers, particular friends and high-level competitors, the event continues to rejoice sports activities tradition.
The Sole DXB Skatepark
The enduring Sole DXB Skatepark returns this yr as a spotlight of the competition, providing registered skaters an area to showcase their expertise and join with the skateboarding group. The high-energy contests and obstacles will deliver out the most effective in skaters, whereas open skate periods present alternatives to refine methods and have interaction with fellow fanatics. Participation is for registered skaters solely and spectators are welcome.
Sneaker Swap & Thrift Market at Sole DXB
The enduring Sole DXB Sneaker Swap & Classic Thrift Market returns this yr as a cornerstone of the competition’s legacy, providing collectors a vibrant platform to purchase, promote and commerce. That includes 13 curated distributors, together with Spartans Sneakers, WW Sneaker Vendor, Style Rerun and 80’s Thrift, the market is a treasure trove of grails and uncommon finds. Festivalgoers can discover unique collections, uncover hidden gems and join with a thriving group of sneakerheads and thrifters. Open all through the weekend, the Sneaker Swap & Thrift Market is a must-visit vacation spot the place every bit tells a narrative.
Energy Horse Dance Programme at Sole DXB
Energy Horse and Sole DXB will unite to rejoice motion, by means of a two-day dance programme and a roster of Dubai’s finest selectors. That includes the Set Killer Rounds, the place dancers deliver their most spectacular strikes in high-stakes battles and the Open Dance Session, a platform for freestyle expression that invitations each dancers and spectators to attach by means of rhythm and elegance. Musical kinds featured will embody hip-hop, amapiano, baile funk and extra.
Highlight by d3
Dubai Design District (d3) and Sole DXB will be part of forces as soon as once more to current Highlight by d3, a celebration of unbiased style and way of life manufacturers. This showcase will spotlight designers and creators rooted in community-focused and next-generation values. Uncover unique, cross-cultural collections from rising designers throughout the UAE, UK, US and extra. Featured manufacturers will embody:
@azradubaiRepresenting the Khaleeji lively girls, outside, daring, and courageous. Their mission is to offer girls with breathable, prime quality materials, with unfastened and modest cuts, whereas sustaining an easy feel and appear.
@thisisbarzakhAn avant-garde, genderless Sharjah primarily based jewellery model with craftsmanship, sustainability and storytelling at its core. They’ll unveil new additions to their debut assortment ‘Howling By the Threshold’ at Sole DXB 2024.
@dastaangoiThe Islamabad-rooted perfume home presents scented candles that evoke regional recollections, with unique collaborations with locally-based artists and Sole DXB.
@peace.venueSelling tranquility, the UAE-established model will debut a brand new assortment of their interactive area, incorporating up to date combined media and daring aesthetics.
@this_is_me_sneakersConstructed on self expression by means of handcrafted footwear customization, is championing individuality
@ibw.ibw.ibw A multidisciplinary Dubai-based model, producing music, artwork and style. Fascinated with reclaiming cultural heritage, they’ll showcase their new assortment along with an IBW x Sole curated playlist.
@suezstudioRemodeling Arab heritage textiles into wearable clothes.
@ibyworldFusing Cardiff and Dubai influences into streetwear collections.
@ncapped developed from a web-based gallery that explored Birmingham’s up to date music and style scene into an off-the-cuff clothes model and can supply unique tees with football-themed challenges and prizes.
@parkhillclothingcompanyShowcasing kinds impressed by Staten Island youth tradition.
@basliq_Introducing handcrafted jewelry with regional-exclusive colorways.
Immersive Model Activations
Sonos: Home of Sound Expertise
Sonos is about to debut at Sole DXB 2024 with the immersive Sonos Home of Sound expertise. Celebrating the convergence of tradition, music and elegance, Sonos will showcase its Sonos Ace headphones and launch the brand new colors of its Sonos Roam 2 speaker, bringing premium audio to the center of the Center East’s vibrant cultural scene. The Sonos Home of Sound invitations festivalgoers to expertise curated vinyl and playlists highlighting Center Jap heritage alongside native artists, creating an auditory journey enhanced by Sonos’ high-fidelity sound expertise. Friends can have interaction in hands-on workshops, intimate artist talks and take a look at the Sonos Ace headphones, outfitted with Dolby Atmos and Energetic Noise Cancellation for an immersive, style-forward expertise. The Roam 2’s new hues ‘Olive, Wave and Sundown’ add a contact of Dubai’s pure magnificence to Sonos’ iconic sound.
ASICS
Set to make a daring assertion at Sole DXB this yr, ASICS has collaborated with HIDDEN NY for its Center East debut, marking the launch of the extremely anticipated GEL-VENTURE™ 6 SHIELD shoe. This unique activation brings HIDDEN NY to the area for the primary time, celebrating creativity and craftsmanship by means of an immersive sales space expertise. The design of the GEL-VENTURE™ 6 SHIELD attracts inspiration from gemstone laboratories and archaeological research, that includes metallic turquoise ASICS Tiger Stripes, reflective accents, and a turquoise map on the sockliner—a nod to Southwest American jewellery traditions. Attendees will have interaction with the collaboration’s excavation-themed narrative by means of hands-on activations, together with fossil printing and display printing. Following its world unveiling at Complicated Con, the Sole DXB launch underscores ASICS’ dedication to storytelling and innovation, cementing its place on the crossroads of artwork, tradition, and streetwear.
adidas Originals
adidas Originals takes centre stage at Sole DXB 2024 with the unique launch of the extremely anticipated CLOT Costume Capsule by Edison Chen. This capsule assortment merges heritage with up to date streetwear aesthetics, redefining kinds by means of elevated craftsmanship. Staying true to its legacy, Edison Chen retains the traditional shell-toe and clear traces however infuses a recent perspective with wonderful Italian leather-based detailing and refined finishes, providing an opulent twist on a permanent traditional. To rejoice the launch, adidas Originals presents All Eyes on East, a brief movie that celebrates the artistic intersections the place Jap affect—from the Arabian Peninsula to Asia—continues to form world style and tradition. Friends can buy the CLOT Costume Capsule by Edison Chen firsthand on the adidas Originals sales space, that includes unique on-ground tailoring companies for personalised items, obtainable solely from December 13–15 at Sole DXB. Set towards the colourful backdrop of the competition, adidas Originals can even showcase a stellar lineup of stay performances by native and regional expertise, together with Sunayah, DJ Adidaddi, Diamond Setter, Fly Hendrix, Doowap and extra. Mixing daring type, cultural storytelling, and dynamic programming, adidas Originals guarantees an unforgettable presence at Sole DXB 2024.
Diesel
Diesel Unites Creativity with the World’s Greatest Avenue Artwork Collective at Sole DXB
Diesel is about to make a daring assertion at Sole DXB 2024 with the launch of the world’s largest avenue artwork collective. Artists of all ranges, from learners to seasoned professionals, are invited to contribute their distinctive views and creativity to this world venture. Individuals at Diesel’s sales space will collaborate on a collective masterpiece that transcends boundaries and celebrates creative expression. The fruits of this venture will probably be unveiled because the world’s largest canvas throughout Diesel’s Fall/winter 2025 style present. Including to the thrill, Diesel can even current Egyptian rapper Marwan Pablo on the Sole DXB Essential Stage on Saturday, December 14th, additional amplifying the model’s celebration of tradition and creativity. For updates, observe @diesel_arabia on Instagram and @diesel on TikTok. #DieselFW25 #DieselArtCollective
25hours Lodge One Central at Sole DXB
On the coronary heart of Sole DXB, 25hours Lodge One Central embodies group and creativity. With its soulful areas, the best child on the town continues its partnership with the competition, celebrating tradition and connection. Through the years, 25hours Lodge has been an official companion of Sole DXB, changing into a hotspot for artists, manufacturing groups, and the artistic vitality that fuels the competition—the drive that powers the group and brings the occasion to life. Aiming to deliver this atmosphere to the 2024 version, the 25hours sales space captures the lodge’s vibe with an immersive expertise that blends previous and future. Analog parts showcase the lodge’s signature type, whereas festival-goers can take pleasure in a mixture of ambiance and F&B in a chill and welcoming ambiance. Come as you’re.
Deliveroo x FIX at Sole DXB Write-up
FIX Dessert Chocolatier and Deliveroo are bringing an unmissable activation to Sole DXB with the SOLED OUT Xperience—a first-of-its-kind, immersive pop-up that merges Arabic heritage, luxurious, and daring design. Impressed by FIX’s signature chocolate bar flavours, this interactive area celebrates the model’s iconic impression throughout the globe. Guests can buy their favorite bars, win unique FIX merchandise, get baggage personalised by a stay artist, and uncover the story behind FIX. With picture ops, stay DJ performances, and each element crafted for a Freakin’ Unbelievable ‘Xperience, FIX’s debut pop-up is about to be an unforgettable spotlight of Sole DXB.
Claudette
Claudette Joins Sole DXB 2024 with a Concentrate on Group and Connection
Claudette, the female-led, community-focused style label born in New York Metropolis and rooted in Kuwait, is bringing its imaginative and prescient to Sole DXB 2024. Identified for its high-quality clothes adorned with highly effective messaging and hanging graphics, Claudette emphasises psychological well being, tradition and world connection. Having made its mark at occasions like Artwork Basel in Miami, Shoreditch in London, Kuwait Metropolis and Dubai, Claudette continues to encourage and foster group by means of style and shared experiences.
QASIMI
QASIMI is about to make a daring debut at Sole DXB 2024, bringing its signature mix of wealthy cultural narratives to the center of Dubai. The London-based style label, deeply rooted in Emirati heritage, will showcase three unique collections inside a hanging, industrial-inspired set up designed in collaboration with final-year Inside Design college students from the College of Sharjah. Highlights embody the unique Rising Solar Capsule Assortment, that includes attire that symbolizes hope and renewal; a devoted Palestine Assortment, expressing solidarity by means of iconic designs; and a particular QASIMI x Buzigahill collaboration, which reimagines repurposed denim in a strong assertion of sustainability. Out there solely at Sole DXB and later in a restricted launch on www.qasimi.com early 2025; these collections embody the model’s dedication to artistry, tradition and environmental duty.
midday Minutes Brings the Ice-Cream Challenge to Sole DXB 2024
midday Minutes, the area’s hyper-local 15 minute supply platform, is about to deliver its daring and progressive Ice-Cream Challenge to Sole DXB 2024. Rooted in innovation and impressed by the area’s numerous tastes, this distinctive idea transforms acquainted favourites into distinctive ice cream creations. From the nostalgic tang of Chips Oman and Laban As much as playful twists on ChupaChups and Heinz Tomato Ketchup, every flavour tells a narrative of native and world connections. With the Ice-Cream Challenge, midday Minutes invitations friends to discover a one-of-kind dimension of dessert tradition on the competition.
CANCRO x Sole DXB: Superior Hydration Makes Its Center Jap Debut
CANCRO, the superior hydration water model, debuts within the Center East because the Official Water Companion for Sole DXB 2024. Identified for its science-backed advantages, together with 25% higher hydration, 50% extra vitality, and 25% much less irritation, CANCRO affords festivalgoers premium hydration all through the venue, together with VIP areas. Out there in recyclable 500ml plastic and 750ml glass bottles, CANCRO can even have interaction attendees with interactive activations like a Hydration Trivia Problem, giving contributors an opportunity to win a three-month provide of the drink. Launching on-line in December 2024, CANCRO units a brand new normal in hydration and wellness for the area.
Sole DXB 2024: What to Anticipate
In celebration of its twelfth anniversary, Sole DXB 2024 guarantees an much more immersive competition expertise with the introduction of a second stage, prolonged hours from 3PM to 2AM and a various lineup of artists spanning genres from hip-hop, jazz to world, R&B and dance music. Festivalgoers can discover an eclectic mixture of style, artwork and meals & beverage manufacturers, together with curated talks, sports activities showcases and interactive activations that can deliver collectively creators and followers from throughout the globe.
Sole DXB Off Circuit and Weeklong Cultural Actions
Sole DXB Off Circuit returns for its second yr, presenting a vibrant week of occasions that commemorate tradition and creativity throughout Dubai. At Gulf Picture Plus in Alserkal Avenue, guests can expertise The Lifetime of an Itinerant By a Pinhole, a fine-art pictures exhibition, open Monday to Saturday, 10:00 AM to 7:00 PM, working till 31st January. Efie Gallery will host with SN3 studios Kids of the Nile Vol.1, a duo exhibition from ninth to twenty first December, alongside a present titled Sambadio, which can current Abdoulaye Konaté’s new monumental 9-metre work till 6th January, with every day hours from 11:00 AM to 7:00 PM.
For early risers, Gaijin x Sole DXB Experience 2024 on 13th December will supply a dawn biking journey for group rides between 5:00 AM and 6:00 AM at Café Peloton, DXBike. Whereas water sports activities fanatics can take part within the Set Sail with Sole DXB & Wind Rises on 8th December, a hands-on crusing expertise at Port Rashid from 9:30 AM to 12:30 PM. On 11th December, PEAQ, the Center East’s first social wellness membership, will host a wellness occasion centered on the Lagree technique and Distinction Remedy, providing a novel strategy to recharge throughout the week.
The Campy Chronicles Guide Membership on 8th December invitations e-book lovers to delve into Julia Cameron’s The Artist’s Manner from 1:00 PM to three:00 PM. Following this from 9th to 12th December, aspiring entrepreneurs can attend the Patta Academy x Sole DXB workshop centered on creating and constructing communities working every day from 9:30 AM to five:00 PM.
Movie and music followers can benefit from the Carhartt WIP x Cinema Akil particular screening on ninth and tenth December, celebrating the legacy of French Electronica, whereas music fanatics can attend the Artwork of Sound vinyl session by The Originals and Effie Gallery in Al Quoz on 10th December from 7:30 PM to 9:30 PM. In the meantime, PIPELINE, a collaboration between Dubai group cafe and bar Lulu & the bean stalk will host a cultural gathering at ICE Brookfield in DIFC and lightweight up the night of 11th December from 8:00 PM to 2:00 AM.
The week concludes with Afikra Session’s thought-provoking conversations with artists on the subject of ‘Succeeding at an Unbiased Music Profession in Dubai’ at Alserkal Avenue on 11th December from 8:00 PM to 9:30 PM, adopted by a group run with The Unusual Membership at Kite Seashore on 12th December, beginning at 6:00 AM.
Keep tuned to Sole DXB’s social media channels or join the publication at soledxb.com for the most recent updates on the lineup, programming and all the pieces else in retailer for this yr’s competition. Tickets can be found at soledxb.com and Platinumlist.