43 YouTube Statistics for Creators and Entrepreneurs In 2025

YouTube has made content material creation and sharing easier.

Anybody with a digital camera and an web connection can begin a channel to achieve audiences worldwide. The video internet hosting platform’s algorithm reveals customers related content material based mostly on their pursuits.

However YouTube isn’t nearly leisure. It’s a dependable supply of studying and ability improvement and lots of use it to get details about all the things from tutorial pursuits to DIY initiatives. 

Check out the statistics in our article to know YouTube’s present state and how one can higher use it to create and share content material. 

• For the primary time, YouTube’s complete advert and subscription income exceeded $50 billion over the previous 4 quarters, averaging over $12.5 billion per quarter.
• As of July 2024, India had the biggest YouTube viewers, with roughly 476 million customers actively participating with the platform.
• By February 2024, YouTube reported round 100 million paid subscribers throughout its Music and Premium providers, doubling the 50 million subscribers it had in September 2021.

• In February 2024, YouTube movies appeared in over 791.3 million search queries within the US.
• Greater than 14 million movies had been created month-to-month with YouTube’s clipping software.
• YouTube.com acquired 75.95 billion visits.

• In 2024, 83% of surveyed Gen Z creators used a filter, function, or impact on their movies.
• 54% of surveyed customers observe a creator who makes movies in a language apart from their very own.
• In 2024, the typical YouTube go to size throughout gadgets was 23 minutes and 46 seconds. 

• 87percentwatched at the very least 4 YouTube codecs final 12 months.
• International viewers watch a mean of 1 billion hours of YouTube content material each day on YouTubeTV.
• 54.4% of world YouTube viewers establish as males and 45.6% as ladies.
• The biggest group of YouTube customers is between 25 to 34 years outdated.
• Extra ladies viewers than males are within the 65 and older age vary.
• 89% of YouTube customers have an undergraduate diploma or larger.
• The 25-34 age group makes up 21.3% of YouTube customers, adopted by the 35-44 age group. Younger adults aged 18-24 make up 15.5% of customers.

• YouTube channels with 100,000 to 1 million subscribers have the best engagement charge at 3.5%.
• MrBeast was the highest trending YouTube creator within the US, with 332 million subscribers.
• The Grand Theft Auto VI trailer had over 93 million views within the first 24 hours, which set a document.
• The highest three movies in 2024 had been Child Shark Dance by Pinkfong Youngsters’ Songs & Tales, Despacito by Luis Fonsi, and Johny Johny Sure Papa by LooLoo Youngsters.

• Essentially the most subscribed YouTube channels are T-Sequence, with over 279 million subscribers; MrBeast, with 332 million subscribers; and CoComelon, which has 183 million.
• T-Sequence has over 249 billion views for 20,000+ movies.
• “Child Shark Dance” is the most-viewed YouTube video, with over 14 billion views.
• “Despacito” is the second most-viewed YouTube video, with 8.54 billion views.
• “Johny Johny Sure Papa” by LooLoo Youngsters is the third most-viewed YouTube video with 6.86 billion views.
• The video for “Butter” by BTS holds the document for the quickest video to achieve 100 million views.

YouTube has helped entrepreneurs attain hundreds of thousands of customers. It permits manufacturers to search out related audiences and interact them by way of commercials and branded content material. Many associate with influencers to reap the benefits of their attain within the goal neighborhood, amplifying their model’s message and promotional content material. 

Take a look at the statistics under to see if YouTube is an effective match for advertising your services or products. 

• YouTube acquired 20.96 million visits from paid social and paid search visitors in 2024.
• On common, YouTube had 21.6 million visits per thirty days from paid visitors. 
• 59% of entrepreneurs plan to extend their natural actions on the platform. 66% plan to extend their use of movies.
• YouTube advertisements can attain 30.9% of the world’s inhabitants.

• 59% of individuals discover YouTube advertisements extra related than community TV or different streaming apps.
• 43% of advert consumers say their greatest purchasers promote on YouTube Shorts.
• 52% of manufacturers really feel assured promoting on YouTube, whereas 48% of manufacturers are skeptical about YouTube’s trustworthiness. 

Towards a greater video technique

If in case you have a video technique, use these statistics as references to optimize it on your viewers. These audiences are related for you as YouTube reveals content material based mostly on curiosity. And should you don’t have a technique for video content material, now’s the time to put money into creating work for a trusted platform that may put you and your model in entrance of billions of customers. 

Study video advertising statistics to get extra insights into the artwork of video creation and promotion.